Farmers Insurance Group - Farmers Insurance
The local Farmers Insurance Company here in Pueblo, Colorado has sought public domain information and then photographed residences in order to put together a sales pitch to "connect on a personal level" with it's potential consumers. The document does in fact look personalized but they are playing to the emotions of the prospect customer. Lets dabble a little further:
1. Most people like to know that their privacy is secured and kept from the prying eyes of solicitors.
2. Some people are in the "do not contact" list provided by the Federal Trade Commission in order to stop soliciting e-mails and junk mail to the home.
3. Just about everyone doesn't want a stranger driving by their homes taking photographs of their houses.
I contacted these people and addressed this issue, they down played it as an innocent sales pitch and nothing serious and were "very sorry to have disturbed" my wife. They said that they were getting great feed back and business from people who liked the new technique and would benefit from my business as well. I was insulted.
I have filed with the FTC and wanted everyone to know that these people are seeking out public record, despite any effort to remain unsolicited by vendors and business at my home. It is wrong for any business to seek out a loop hole in consumer privacy. This ism borderline stalking!